Michelin star-isation puzzler

Pedigree Wrap

Never having been much of a pet man, UTC has limited patience for the trend towards what he dismissively refers to as the ‘Michelin Star-isation’ of pet food.

As he puts it in his own inimitable way: “When I was a wean dugs were happy enough eating their own spew. And we were happy to watch them, because there was only three channels of crap TV and nae internet.”

So a press release about new range of Pedigree Wraps launched by Mars Petcare for the nation’s four-legged friends got the full hairdryer treatment when it landed in the auld boy’s inbox.

Pedigree Wrap is, allegedly, made with 40% real chicken and “safe chopped beef rawhide, with no added artificial flavours or colourants”. Senior Brand Manager Carmen De Vos explained the insight behind the new product as follows: “As our relationship with our pets becomes more emotional, owners want to have more special moments of bonding and connection. Our new product gives dogs a differentiated experience that starts with an irresistibly chewy chicken wrap, followed by a deliciously munchy stick.”

And it only costs two and half quid a packet.

UTC’s subsequent amusing if somewhat off-colour rant on the subject of pampered pooches covered everything from food banks to memories of having to eat Spam pieces 17 days in a row as a boy. It is, unfortunately, unprintable.Under The Counter

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.