Kettle Chips has bought a 26% stake in popcorn brand Metcalfe’s Skinny.
The investment is intended to help Metcalfe’s Skinny with strategic and financial infrastructure to maximise the growth potential of the brand in the UK and Europe. The Metcalfe’s Skinny existing management team will continue to operate the company independently with the support of Kettle Chips.
Julian Metcalfe (pictured centre) and Robert Jakobi (pictured right), Co-Owners of Metcalfe’s Skinny, commented: “We are very excited about the opportunity to expand the Metcalfe’s skinny brand with the support and expertise of the Kettle organisation. This is a positive step that we know will not only showcase the brand’s potential but will benefit our customers in the long term too.”
Ashley Hicks (pictured left), Managing Director of Kettle Chips UK, added: “We look forward to a long term working relationship with the management team to support their future growth ambitions in the on-trend, high growth popcorn snack category.”
