Cadbury and Merlin reunite for on-pack promotion

Cadbury Merlin promo packs

The partnership between Cadbury and Merlin Entertainments that gives consumers free entry to some of the UK’s top attractions is continuing for a third year.

Running through the summer to September, Cadbury promotional chocolate bags offer a free ticket with every purchase of a full-priced adult ticket to attractions such as Legoland Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort and Sealife centres.

The on–pack promotion is supported by a £1m marketing spend, including out-of-home and digital activity that will reach 80% of all adults, and aims to help drive further growth in the chocolate bags segment.

Chris Campbell, Brand Manager for Cadbury chocolate bags, said: “For 2018 we are making three million new more packs available to consumers – so there are even more opportunities for families to take advantage of the offer.

“We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and drive purchases.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.