Mentos has been unveiled as an Official Sponsor of Rugby Aid 2015.
The event, in aid of charity Rugby For Heroes, sees celebrities including Harry Judd and Matt Johnson (both pictured), and some of the greatest former professional rugby players battle it out in an England v Rest of the World fixture at Twickenham Stoop on Friday 4th September.
Rugby For Heroes raises funds and awareness through the sport of rugby, the fan community and the wider professional player network, to support military personnel who are making the transition back from military service to civilian life.
The new partnership represents a significant investment from Mentos, and will be activated through stadium branding, PR, social media, sampling and competitions in the build-up to the match. In what is believed to be a UK first, Mentos will also be branding the posts and cross-bar, delivering a prominent presence when a conversion or penalty is scored during the live televised event.
Rugby Aid will be broadcast live on BT Sport, along with additional ‘behind-the-scenes’ shows airing separately.
Mentos Brand Manager Claire Powley said: “It’s such an exciting year for rugby in the UK, and we’re thrilled to be partnering with Rugby Aid 2015. Not only is it an extremely worthy cause but it presents us with a great opportunity to connect fans with Mentos.”
Rugby Aid Event Director Kenneth Shepherd added: “It’s great to have such a well-recognised brand on board. Their plans will really engage fans and we’re very much looking forward to working with them to drive further awareness for Rugby For Heroes and the Mentos brand with the aim to raise as much money as possible for military heroes.”
