Perfetti Van Melle (PVM) is celebrating wins for both Mentos Discovery and Mentos Duo Packs at the Product of the Year Awards 2025.
The wins came in the Sweets and Gum categories respectively.
This means PVM and Mentos have triumphed at the awards for the third year in a row; Mentos Fanta was successful in 2023, whilst Mentos Pure Fresh Gum and Fruit-tella Curiosities both won last year.
With 14 different flavours in one pack, Mentos Discovery single rolls have delivered £1.3m in value sales since launching in March 2024. Duo Packs, which boasts a fully recyclable paper outer multipack, has helped propel Mentos gum to a value of £14.7m.
To build on this momentum, Mentos will roll out a £1m summer media campaign later this year spanning PR, out of home, social, influencers, video on demand, and in-store POS. The campaign will keep pushing the brand’s ‘Yes to Fresh’ message.
