Perfetti Van Melle has introduced new hyper-portable formats for two of its most popular brands: Mentos and Smint.
New Mentos Minis bags (RSP £1) contain nine 40 calorie mini-rolls of Mentos. Bags contain a mixture of both Strawberry- and Orange-flavoured rolls.
What’s more, Smint is now available in a 36-mint format in a convenient pocket-size recyclable tin. Smint Mini has an RSP of 99p and is available in the full range of Smint flavours: Mint, Spearmint, Sweetmint, and Strawberry.
Both product launches will be supported by social media and instore activities.
Caroline Grimshaw, Brand Manager of Mentos and Smint, said: “Smint is the number one sugar free mint brand, a must stock for retailers, and with over 60% of people rating Smint as an everyday essential, we are in the prime position to launch our well-loved product in a new format.
“The introduction of Mentos Minis comes at the perfect time as portion control and health consideration becomes a topic increasingly under the microscope. At Perfetti Van Melle we pride ourselves on continuously innovating to respond to consumer wants and needs, and Mentos Minis is a perfect example of this!”
