Megabrewer deal is no small beer

Pack of Budweiser

The takeover of SAB Miller by Anheuser-Busch InBev is set to proceed after both company’s shareholders rubberstamped the £79bn deal.

If things go according to plan the world’s largest beer firm, which will be responsible for producing over a quarter of the planet’s beer, will come into existence on 10th October.

The megabrewer will retain the AB InBev name, a move which upset some SAB Miller shareholders. Jan du Plessis, SAB’s Chairman, had a more pragmatic take on events.

“AB InBev are paying a full price for the company,” he said. “They can call it what they wish; that’s the way life works and that’s fine.”

Regulators had already approved the deal, on condition that AB InBev sells off SABMiller’s Peroni, Grolsch and Meantime brand. Tokyo-based drinks company Asahi takes these on.

Commenting on the takeover, Carlos Brito, Chief Executive for AB InBev, said: “We are committed to driving long-term growth and creating value for all our stakeholders.”

AB InBev’s portfolio now includes Beck’s, Budweiser, Corona, Pilsner Urquell and Stella Artois, as well as a stake in Chinese brand Snow – the world’s best-selling beer by volume. With that in mind, and given that the new company will scoop up 45% of the brewing industry’s profits, it looks like the aforementioned stakeholders will be getting value galore.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.