Plant-based brand Meatless Farm has introduced eco labelling across its top selling products.
Delivered and certified by Foundation Earth, the traffic-light labelling is intended to clearly communicate the eco impact of the brand’s products to consumers keen to reduce their environmental footprint.
Despite two-thirds of consumers saying they support eco-labelling on products and almost half of shoppers (49%) saying they consider sustainability when purchasing their weekly groceries, eco labelling remains optional and is only implemented by a handful of brands.
Meatless Farm hopes its introduction of eco labelling will not only encourage more companies to follow suit but force the UK government to commit to a unified system for calculating the environmental impact of food production.
Morten Toft-Bech, CEO and founder of Meatless Farm, commented: “At Meatless Farm we are constantly looking for new ways to encourage consumers to make more sustainable choices to help improve the health of the planet.
“As we look to the future, the introduction of eco-labelling is one way we plan to do this. Informing shoppers about the impact their choices have on the environment will encourage them to think more about their carbon footprint and choose products with lower carbon emissions.”
