Following last year’s launch of Digestives Nibbles in a sharing pouch format, McVitie’s has followed up with new on-the-go Digestives Nibbles Handy Packs.
Available in Caramel and Milk Chocolate flavours, the new packs are available in 37g at an RSP of 59p. Rolling out from May, the range will be supported by a £3m marketing campaign.
McVitie’s Marketing Director, Kerry Owens, commented: “Our busy lifestyles have led to an increase in snacking when out and about, leading shoppers to gravitate towards single serve packs, pouches and grab on-the-go items.
“We are committed to responding to consumer needs and are confident our customers will love this product.”
