Exclusive to the Convenience and Impulse channels, pladis (formerly United Biscuits) has launched two new PMP ranges under the McVitie’s brand.
First up is the new McVitie’s Digestives range which, marked at £1.50, offers a competitive price in line with the multiples. The packs allow retailers to make a significant margin, and a new case size containing three free packs (15 packs for the price of 12) is also available.
The 89p McVitie’s Biscuit Barrel range brings together some of the UK’s best-loved biscuits including Custard Creams, Bourbons and Shorties. These 300g packs have evolved from the current 150g Crawford’s range and offer great value and an improved cash and percentage margin opportunity for retailers.
Trade Communications Controller for pladis in the UK, Hena Chandarana commented: “The launch of our new McVitie’s Digestive PMP and Biscuit Barrel ranges enables retailers to achieve a high margin on our products and offer their customers the number one biscuit brand at a great value price.”
A McVitie’s display stand will also roll out across stores. In trials the space-friendly unit, which is not much wider than a packet of biscuits, delivered a 4.8% category uplift.
Additionally, retailers wanting to boost their grab-and-go sales have the opportunity to win a case of the recently-launched McVitie’s To Go individual portion packs along with a Nescafe coffee machine. To enter, retailers can submit their details on the Better Biscuits competitions page.
The £1.50 PMP Digestive range features:
- Milk Chocolate Digestive 266g
- Dark Chocolate Digestive 266g
- Double Chocolate Digestive 267g
- Orange Chocolate Digestive 266g
- Milk Chocolate Caramel Digestive 267g
- Milk Chocolate HobNobs 262g
The 89p PMP Biscuit Barrel range includes:
- Bourbon Creams 300g
- Custard Creams 300g
- Nice 250g
- Shorties 300g
- Coconut Rings 300g
