The McVitie’s Cake Company is set to mix up the Eat Now cake market with the launch of McVitie’s Jaffa Cakes Mini Muffins and Galaxy Mini Muffins. The new two-pack formats are available and are the first branded chocolate topped mini muffins.
With an RRP of 89p, each pack contains two mini muffins and come in cases of 12 packs. The launches will be supported by promotional activity to drive trial and directly replace the McVitie’s Jaffa Cake Big Muffin and Galaxy Big Muffin to capitalise upon the growing trend for mini snacking portions. The convenient format provides consumers with the perfect pack size to share with a friend, to eat both in one go or to save one for later.
David Fowler, Marketing Controller at McVitie’s Cake Company, commented: “We’re confident that these great tasting mini muffins will benefit from the huge consumer appeal that these two much-loved, well known brands bring. This combined with their unique mushroom shape, tasty fillings and chocolate topping, will no doubt extend mini muffins beyond their traditional position in coffee shops and in-store bakeries, driving sales for retailers.
“Whether it’s a smooth chocolate topping or the smashing orangey bit in the Jaffa Cakes Mini Muffin, each product satisfies the growing consumer demand for miniature snacking treats that can be easily eaten on-the-go. Retailers should get stocked up on each variant to take advantage of the launches, merchandising them on an Eat Now sweet snacking fixture or alongside confectionery.”
