Pladis has followed up its 2023 Bring Back the Biscuit Break campaign with a new £1m giveaway, The Great Biscuit Break Bonanza.
Offering prizes for both consumers and convenience retailers until the end of May, the campaign runs across 26 bestselling McVitie’s products, all featuring a simple ‘Buy Scan Win’ on-pack mechanic.
Top prizes include a break from bills via cash giveaways, beach breaks and staycations, while mid-tier prizes offer free breaks from stress, cooking and cleaning, with prizes including spa breaks and food deliveries. There are also thousands of money-off coupons for McVitie’s biscuits to be won.
The campaign is promoted by radio, paid and organic social media, and shopper marketing activities.
As part of the campaign, independent retailers have the chance to get their hands on thousands of cash prizes every time they purchase three cases of participating McVitie’s products.
James King, Marketing Director for McVitie’s at pladis UK&I, commented: “Our mission is to encourage as many people as possible to take a breather, and we’re doing this by offering a huge mix of different break-related prizes. From biscuit breaks to holidays abroad, we’re confident that the prizes up for grabs will grab the attention of biscuit lovers everywhere.”
