Pladis has added a second variant to its McVitie’s Gold Billions range – McVitie’s Gold Billions Chocolate & Hazelnut.
The new variant offers layers of crisp wafer with a chocolate and hazelnut flavour cream filling coated in golden caramel chocolate.
It is available as an impulse channel exclusive for six months from January 2025.
Packs have an 89p RSP, with 79p price-marked packs also available.
The McVitie’s Gold Billions core range is being supported with a social and PR campaign in February and March, a first for the brand, as well as in-store POS.
