McVitie’s Club is getting its first new flavour in over 10 years with the introduction of a Salted Caramel variant.
Available now in packs of seven or eight individually-wrapped bars, McVitie’s Club Salted Caramel has an RSP of £1 to £1.70 and consists of a light, golden-baked biscuit bar, layered with a salted caramel-flavoured cream and coated in chunky milk chocolate.
It will join the brand’s established line-up of Club Mint and Club Orange, which are worth £25.3m in total retail.
Packaging is recyclable through pladis’ partnership with Terracycle.
David Titman, McVitie’s Marketing Director at pladis UK&I, commented: “For longstanding fans of McVitie’s Club, we know this launch will cause a stir!
“We’re confident that the launch of this popular new flavour will encourage impulse purchases and, ultimately, drive higher sales growth for retailers.”
