Pladis has launched new McVitie’s BN Popping Candy Cake Bars, available now in packs of five individually-wrapped bars with an RSP of £1.25.
Available in two flavours – Crackling Chocolate and Sizzling Strawberry – the bars combine velvety chocolate or soft strawberry sponge with smooth chocolate cream or traditional light cream respectively. Both are filled with popping candy pieces.
The launch follows BN’s expansion into Cake earlier this year, with McVitie’s BN Mini Rolls generating £0.9m RSV since launching.
Niall O’Connor, Senior Brand Manager – Cake at pladis UK&I, commented: “With their signature smile, McVitie’s BN biscuits are treasured not just for their great taste, but for their ‘fun’ factor – and McVitie’s BN Popping Candy Cake Bars tick both of these boxes.”
