McVitie’s has launched a new limited edition range of its Sticky Pudding Cakes for Bonfire Night.
Renamed ‘Bonfire Bakes’, the cakes are due on shelves from 5th September in time for the nation’s firework-filled frolics.
This year’s Bonfire range includes two new flavours featuring Lyle’s Golden Syrup: Sticky Toffee Bonfire Bakes and Sticky Toffee Apple Bonfire Bakes. With an rrp of £1, the range features brand new packaging bursting with firework designs, and Bonfire Night labelling designed for maximum stand out on shelf.
McVitie’s is also giving its number one branded whole cake – McVitie’s Jamaica Ginger Bonfire Pudding Cake – a ‘sparkling’ makeover with revamped packaging, and is forecasting a retail sales value of approximately £1.5m for the Bonfire Bakes range.
“Bonfire Night is an increasingly popular seasonal event on the retail calendar with families and friends gathering across the country to mark the occasion making it the perfect opportunity for retailers to capitalise upon the increased demand for shareable sweet treats,” said Claire Hooper, Senior Brand Manager at McVitie’s Cake Company.
“Whole cakes in particular play an important role here as consumers look for special items to add to their party tables. Popular favourites will be front of mind so we’re confident our special limited edition range with its eye catching packaging will stand out on shelf and drive excitement with shoppers.”
