McCoy’s has been named as the NFL’s Savoury Snacks Partner across the UK and Ireland in a three-year deal that runs until March 2027.
As an official partner of the 2024 NFL London games, McCoy’s will have a strong presence within the Tottenham Hotspur and Wembley Stadiums where the games will be played.
In addition, McCoy’s will be the lead 6pm NFL game sponsor on Sky Sports Sunday, with a new TV advert and broadcast idents, which will feature across the season-long coverage. The brand will also partner with the NFL to deliver a series of competitions and retail activations throughout the season across digital and social platforms.
The 2024 NFL International Games in London will take place at Tottenham Hotspur Stadium on 6 and 13 October and will conclude at Wembley on 20 October.
