KP Snacks is expanding its McCoy’s range with the launch of a new Hot ‘n’ Spicy variant.
Available from the end of January in a 65g £1.25 price-marked pack, the new flavour comes with Spicy being the third-largest flavour partition in CSN and the largest and fastest-growing in the PMP category.
McCoy’s was recently named as the NFL’s Savoury Snacks Partner across the UK and Ireland in a deal running until March 2027.