KP Snacks has launched a new product range, McCoy’s Epic Eats, which debuts in Nacho Cheese and Spicy Salsa flavours.
Both are available in stores from 20 February in 45g Grab Bags (RSP £1) and in larger 65g £1.25 PMPs.
The launch is supported by a media campaign across radio and social media. Running from February to March, the Epic Eats radio activity is part of McCoy’s ongoing partnership with Global Radio and will feature a competition giving listeners the chance to win an epic adventure.
Amy Heap, Marketing Manager at KP Snacks, commented: “We know taste is the most important factor driving purchases in CSN and our NPD reflects flavour trends and delivers innovative new products to the category. McCoy’s Epic Eats packs that flavour punch with the same signature crunch.”
