McColl’s Retail Group has opened its 100th Morrisons Daily store – two months ahead of schedule.
The retailer says the roll-out of Morrisons Daily stores is a key component of its strategic focus on food-led convenience, driving incremental sales, and sales-mix improvement across the store.
The conversion of the McColl’s store at 6 Cromwell Road in Ellesmere Port, Cheshire, gives local customers a wider product choice and better value, through new lines, and Morrisons own-label.
McColl’s continues to roll out Morrisons Daily ahead of the targets set at its capital raise earlier this year, with a capability to implement six store conversions per week.
The Morrisons Daily conversions have a 2-3 year payback on investment, McColl’s says, and it expects to be operating 350 Morrisons Daily stores across its total estate of around 1,200 stores by November 2022.
Jonathan Miller, Chief Executive of McColl’s, said: “We are redefining neighbourhood retail in the communities we serve, putting us in the best possible position to meet customer demand in the future.
“Alongside an enhanced customer offer, we have a proven store conversion blueprint that offers a strong return on investment, delivering double-digit sales uplifts and rapid payback.”
David Potts, Chief Executive of Morrisons, added: “The Morrisons Daily convenience format is proving popular with customers and is a great way for us to broaden the reach of the Morrisons brand into more and more local communities.
“It’s been a very impressive collective effort by the McColl’s and Morrisons teams who have worked together so quickly and effectively. We look forward to hundreds more Morrisons Daily stores springing up across Britain.”
