McCain has unveiled a new on-pack promotion for families that offers 2-for-1 tickets for thousands of venues across the country.
Activities include tree-top adventures, go-karting, segway tours, scuba diving, trampolining and more. The promotion aims to encourage families to participate in activities that they might not normally consider at the weekend.
The promotion is supported by out-of-home advertising and in-store activity.
Live from April, Dare To Do It runs for 12 weeks across the following McCain frozen SKUs:
- Crispy French Fries 900g
- Crispy French Fries 750g
- Crispy French Fries 1.4kg
- Crispy French Fries 825g PMP
- Southern Fries 750g
- Quick Cook French Fries 750g
- Curly Fries 750g
To redeem a ticket, customers need to purchase a promotional pack in-store before entering their quality code online.
McCain Marketing Director Mark Hodge said: “We’re hugely excited to launch the ‘Dare To Do It’ promotion. As a brand, we know families and know how expensive it can often be to entertain a family at the weekend.
“With so many different activities on offer – from Tae Kwon Do to scuba diving, and from trampolining to theme parks – there’s something for everyone to enjoy!”
