McCain Foods has unveiled its biggest new product development in more than 10 years, Baby Hasselbacks.
McCain Baby Hasselbacks feature skin-on, pre-sliced whole baby potatoes drizzled with vegetable oil and slow baked for added flavour and crispiness. Each 653g bag includes a sea salt and cracked black pepper flavour sachet that lets shoppers customise the potatoes to their specific seasoning preferences.
Scoring all green on the nutritional traffic light system, McCain Baby Hasselbacks are also both vegan friendly and gluten free.
The launch follows consumer insight which revealed that shoppers lack inspiration for midweek meals and regularly struggle to find quick and easy choices that deliver both on taste and value.
Mark Hodge, VP of Marketing at McCain, commented: “We can all fall into the trap of repetitive weeknight meals, so we’re really pleased to launch this fantastic new product. We’re helping our customers to add restaurant-quality foods to their home cooked meals, in a matter of just minutes. This new launch is the perfect combination of delicious flavour and convenience.”
The new McCain Baby Hasselbacks are now available at an RSP from £3.69.
