Maynards Bassetts has unveiled a spook-tacular new campaign to mark the release of the Beetlejuice Beetlejuice movie, in cinemas from 6 September.
The campaign includes two new limited-edition products, Maynards Bassetts Spooky Gums and Maynards Bassetts Liquorice Mix; an on-pack promotion with a spooky trip and more than 1,000 other prizes up for grabs; and in-store displays to drive excitement and trial.
Promotional packs are available now, giving shoppers the chance to win vouchers or a spooky two-night city break. Entry is via a purchase-and-scan mechanic.
Spooky Gums come in surprise flavours and an assortment of colours, shaped as black, purple and green coffins, spiders, books, tombstones and worms. The Liquorice Mix features an assortment of black and white shapes, ideal for Halloween. Both are available in 130g packs, RSP £1.35.
Beetlejuice Beetlejuice is a follow-up to the 1988 comedy-horror film Beetlejuice that reunites original director Tim Burton with stars Michael Keaton and Winona Ryder.
Amy Lawson, Senior Brand Manager for Maynards Bassetts at Mondelez International, said: “With an all-star cast, the collaboration with this iconic return will appeal to fans of the original movie by tapping into those moments of nostalgia that link with our iconic sweet brand.
“This partnership absolutely delivers an engaging way to entertain and excite consumers by tapping into a cultural moment and setting the Beetlejuice loose with our deliciously dark and fun campaign!”
For more ranging and merchandising advice, visit snackdisplay.co.uk.
