To celebrate the launch of its Mayfair Gold ultra-value, ready-made cigarette, JTI has unveiled an in-depot ‘Go for Gold’ prize draw, with a total prize pot of a quarter of a million pounds.
Running until 1 December 2023, the prize draw will give five lucky retailers cash prizes of £50,000 each – money which could be used for a store refit, an essential purchase such as a new van, or simply to take a well-deserved break. Hundreds of other prizes are also up for grabs.
For a chance to win, retailers simply need to purchase an outer of Mayfair Gold at one of more than 50 selected wholesalers to be entered into a prize draw. Every outer purchased will result in one entry, with no limit on the number of times a retailer can enter. The more outers purchased, the higher the chance of winning £50,000. All entries have an equal chance of winning the prizes.
There are hundreds of other prizes to be won. Retailers can take part in a ‘Stop the Clock’ game, in which they will be asked to press a button and stop a counter at exactly 10.9999. Every retailer who stops the counter at exactly 10.9999 will win a £10 Amazon voucher. Even those who don’t get it on the button will receive a consolation prize.
Mark McGuinness, Marketing Director at JTI UK, commented: “The successful launch of Mayfair Gold earlier this month is, in no small part, down to the efforts of retailers across the country.
“So, to give something back to our trade partners and retailers as a thank you for their continued support, we have launched the ‘Go for Gold’ prize draw and roadshow, with some serious prizes that match our ambitions for this brand.”
Winners of the five £50,000 prizes will be announced by 15 December and retailers can find out more by speaking with their local JTI Business Adviser.
The Scottish depots taking part are Batleys, Edinburgh; Batleys, Glasgow; Booker, Glasgow; and United Wholesale, Glasgow.
