Maxxium UK has launched the Peated Malts of Distinction gift pack just in time for the festive season.
The pack features each whisky from the Beam Suntory portfolio – The Ardmore Legacy, Connemara Original, Bowmore Small Batch and Laphroaig Select – united in one box set for the first time.
Each expression comes as a 50ml bottle and is inserted in a display box which features a traditionally-cut peat block and also includes a mini-booklet explaining the traditional peated whisky process and the variety of peat flavours present in the range. It is aimed at both whisky enthusiasts and consumers looking to explore a unique set of flavour profiles.
Peter Sandstrom, Marketing Director at Maxxium UK said: “The peated malts category is showing strong growth and as distributors of an unrivalled portfolio of peated malts in the UK we’re in a unique position where we can offer customers a variety of taste experiences. The Peated Malts of Distinction gift pack brings together a collection of peated malts for every palate, with each expression boasting its own unique and distinctive smoky flavour.”
Beam Suntory launched the Peated Malts of Distinction in 2014 in order to strengthen the company’s position in the Peated Malts category and educate both consumers and trade on the versatility and variety of taste profiles available.
The Peated Malts of Distinction gift pack (rrp £14.99) is available from specialist whisky retailers.
