Mattessons has launched a new £1m TV campaign, which aims to show mothers how they can add excitement to routine meals with their Smoked Pork Sausage range.
Charlotte Kerr, Brand Manager for Mattessons, is confident the campaign will be even more successful than last year’s activity, which she said saw a base sales uplift of 16% across grocery retailers in Scotland.
Kerr commented: “It is important retailers stock up on Mattessons Smoked Pork Sausage ahead of the above the line activity.”
The brand has also recently undergone a packaging refresh with a new design highlighting usage occasions on-pack, which the company says has already been well received in consumer tests. The range is available in Original, Hint of Garlic, Twist of Chilli and Reduced Fat variants.
