Fox’s Burton’s has added a new price-marked pack White Choc Chip Cookie to its Maryland range.
Maryland White Choc Chip is available now in cases of 12 x 200g packs of 20 cookies, price marked at £1.29.
The launch comes with over a quarter of GB households buying into white chocolate biscuits, resulting in a 25.6% growth in volume sales year-on-year across the category. Furthermore, PMPs currently account for 70% of Sweet Biscuit volume sales in independents.
Colin Taylor, Trade Marketing Director at Fox’s Burton’s commented: “To cater to all shoppers and tastes, we recommend stocking the new flavour, alongside the original Maryland Choc Chip cookie, to make the most of the opportunity available.
“Bringing in White Choc Chip means you can broaden your shopper appeal, with white chocolate in biscuits over indexing with younger pre-families and families, whilst still retaining your loyal Maryland buyers.”
