Fox’s Burton’s Companies (FBC UK) has unveiled a brand-new look for its Maryland cookie and minis brand.
Enhanced red and yellow branding makes it easier for shoppers to find Maryland on shelf and the new design – which lends itself to block branding – spotlights the flavour variant front and centre on packs.
The new look is supported with a multi-million-pound marketing investment across various different touchpoints, with a new TV ad launching alongside social media and in-store activities.
Colin Taylor, Trade Marketing Director at FBC UK, commented: “We are already known for our quality recipe, affordability and our signature packaging, but we know there’s more we can do to support retailers to make the most of the opportunity available.
“From consumer testing we know that our new packaging has stronger appeal to shoppers and better purchase intent. We’re looking forward to seeing the reactions from our loyal shoppers and newcomers to the brand.”
