To celebrate the launch of Maryland White Choc earlier this year, the cookie brand is running an exclusive competition for convenience retailers.
Five lucky winners will be able to transform their stores into a ‘Mary-land,’ with branded POS, themed decorations and stock to sample. What’s more, one of these retailers will also bag the grand prize of a year’s worth of stock.
To enter, retailers need to purchase one case of Maryland White Choc and one case of Maryland Choc Chip from stockists. They should then text Maryland, their full name, business name and postcode to 85100, and upload a photo of their receipt to be in with a chance of winning. Full terms and conditions are available.
The competition coincides with Maryland’s return to TV screens with an advert reaffirming its family-focused brand positioning.
Colin Taylor, Trade Marketing Director at FBC UK, commented: “Maryland White Choc has gone down a treat with both shoppers and retailers, and we want to continue the fun – and what better way to do that than by transforming stores across the nation into ‘Mary-lands’?
“This initiative gives retailers the chance to create an immersive shopping experience for their customers. We can’t wait to see the creativity and enthusiasm from retailers as they compete for this delicious opportunity.”
