Fox’s Burton’s Companies (FBC) has launched its first ever price-marked pack (PMP) for its Maryland Choc Chip Minis range.
The new Maryland Choc Chip Minis pack is priced at £1.29 and is available now in 118.8g (6 x 19.8g) mini bags.
The new format aims to drive mini biscuit sales within the channel by helping retailers make the most of the growing PMP opportunity; price-marked packs account for 73% of independent outlet ‘sweet biscuit’ volume sales.
Colin Taylor, Trade Marketing Director at FBC, said: “The popularity and growth in minis has been a consistent trend in the ‘sweet biscuit’ category over recent years, but not something many convenience stores have fully benefitted from.
“With Maryland sales up 18.1% year on year, the brand is perfectly positioned to help drive growth with multiple product formats, including these new price-marked packs of mini biscuits.”
