Mars Wrigley has renewed its partnership with the Football Association for 2023.
The new deal sees the confectionery giant shift focus from Snickers to its Extra chewing gum and Kind healthy snacking brands, as part of its drive to offer health-conscious customers more balanced choices.
Both brands will be supporting the England Women’s, Men’s and Para teams over the coming years.
The news comes at a time when the FA has recently launched The Greater Game – a health and wellbeing programme aimed to inspire young people to lead healthier lives.