Mars Wrigley has revealed its egg-citing line-up of 11 new products ahead of Easter 2025, with NPD across every category from self-eating all the way through to giant eggs.
Starting with self-eating, the new M&M’s Crispy Bunny features a creamy, crunchy filling with M&M’s Minis throughout, while the Maltesers Popcorn Bunny offers a light, airy texture with real popcorn pieces.
The small-sharing category benefits from the launch of M&M’s Choco Mini Eggs, filled with M&M’s Minis and crispy pieces. In addition, Galaxy Minstrels Mini Eggs have a crispy outer shell paired with a solid chocolate centre, bringing the classic Minstrel to the Easter season with its egg shape.
Launching back in June, M&M’s Minis just missed out on the 2024 Easter action, but 2025 sees the roll out of the M&M’S Minis Medium Egg, as well as a new Tesco-exclusive Maltesers White Mini Bunnies Medium Egg.
Mars Wrigley’s Large Egg portfolio enjoyed double-digit growth in 2024, with five SKUs ranking in the top 20. There are three additions to the range for 2025: the M&M’s Crispy Bunny Large Egg; a Snickers Extra Large Egg that combines chocolate, nuts and caramel; and a Milky Way Large Egg, exclusive to Asda.
Finally, for shoppers who need to go the eggs-tra mile, Mars Wrigley has launched the Maltesers Truffles Giant Egg and the Galaxy Ripple Giant Egg.
The confectionery giant’s Easter range will be available from 26 December, giving retailers the chance to build on the excitement of Easter as Christmas ends.
