Mars Wrigley has launched a pair of new products to give its seasonal sales a boost this Christmas.
M&M’s Crispy Milk Chocolate Santa Treat (29g, RSP 65p) comprises a milk chocolate Santa shape, filled with creamy vanilla, crispy inclusions and M&M’s Minis. It is also available in a five-pack exclusive to Asda (RSP £2.50).
The launch is supported by out-of-home advertising, POS and social media activities from early October.
Also available now, the Twix & Friends Medium Selection Box (140g, RSP £2.75) features 1 x Twix Milk Chocolate Caramel, 1 x Twix Salted Caramel fun-size bar, 1 x Twix White Chocolate fun-size bar, 1 x M&M’s Milk Chocolate fun-size bag, and 1 x Milky Way Magic Stars fun-size bag.
The launch is supported by a £8m+ media plan.
