Mars Chocolate has unveiled its first advert for new Galaxy Duet, with the 20 second film airing for the first time on Sunday during ITV1’s The X Factor.
The advert forms one part of an integrated campaign that also includes PR, social media and YouTube activity, as well as a partnership with Spotify to provide the version of Moon River which features in the commercial.
Christoph Weber, Galaxy Senior Brand Manager, said: “Since the now iconic Galaxy advert starring Audrey Hepburn and featuring the smooth tunes of Moon River first landed on our TV screens in 2013, the tune has really grown to become a part of the Galaxy brand.”
Galaxy is Mars’ biggest confectionery brand in the UK and the nation’s second largest chocolate brand, worth approximately £216m and growing 10% YOY. Galaxy is also being supported by a £12m media campaign, with TV advertising spread across 35 weeks in 2015 making it the most advertised chocolate brand in the UK.
