Dreamies, the cat treats brand from Mars Petcare, has launched a complete pack re-design across its entire range for 2016.
Designed to stand out in store, the new packs feature a range of distinctive colours, a bold new logo and redesigned cat character to drive impulse purchases.
Dreamies has also re-launched its bulk pack for the New Year, following a successful launch in the US. Replacing the 110g packs, the new bulk packs will be 180g, with an rrp of £2.99. They are available in the best-selling flavours of chicken, cheese and salmon.
Clementine Wilding-Taylor, Cat Care & Treats Senior Brand Manager for Mars Petcare, said: “We want to make it easy for retailers to take advantage of the opportunity to get cat owners treating. Cat treats are bought by significantly fewer UK households than dog treats, so there is a huge opportunity to drive category and retailer growth. We recommend that retailers focus on off-shelf features, to drive awareness of the category and impulse purchases.”
The cat care and treats category is currently worth £82.9m, and with still less than half of cat owners buying treats every 12 weeks, it is a category with some growth potential.
The re-designed Dreamies and bulk packs are available from January 2016.
