Mars Chocolate Drinks and Treats has extended its frozen desserts range with the launch of Mars Mud Pie.
The new product consists of a soft chocolatey sponge base, topped with a malt-flavoured cream, Mars chocolate and caramel.
Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, said: “Our frozen dessert range, including Maltesers Pavlova and Twix Cheesecake continues to prove popular with consumers. We’re sure that the new Mars Mud Pie will continue to attract consumers to the freezer aisle, bringing familiar brands and great tastes to offer something new and different at dessert time!”
The total frozen dessert market is currently worth £28m, up 3% year-on-year, with favourite confectionery branded products continuing to perform well in the category.
Mars Mud Pie is available now from Coppenrath & Wiese, with an RSP of £3.
