Mars Chocolate UK has unveiled the new sub-brand Galaxy Duet.
The two Galaxy Duet variants, Cookies & Cream, and Caramel & Shortcake, will bring popular combinations to the Chocolate category in a brand new format. A permanent addition to the Galaxy family, Galaxy Duet will be available to retailers in single pack format from August with an rrp of 60p.
The Duet bar includes two flavours which can be eaten separately or combined giving consumers the freedom to experiment and create. Mars said that during testing, the concept was found to be one of the most successful of any innovation across its brands.
The new product will be supported with a dedicated TV advert, with an investment of £1.5m on TV advertising during the launch period across four weeks. It will also be supported by a £12m media spend throughout 2015.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “New Galaxy Duet is one of the most exciting pieces of innovation we have ever launched. The unique opportunity for consumers to decide how they indulge in their new favourite Galaxy treat is purely down to them, creating their own perfect harmony, and one that’s sure to be a great talking point. I’d encourage retailers to stock up early and ensure the Galaxy Duet displays are visible and eye-catching to ensure your customers know you stock this exciting new Galaxy sub-brand.”
