Mars Chocolate Drinks & Treats is further expanding its range of Mars branded protein products with the introduction of Chocolate M&M’s Hi Protein whey protein powder.
The new M&M’s powder follows on from the launch of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars last year, which proved to be the range’s best-selling launch of 2020.
Chocolate M&M’s Hi Protein whey protein powder (875g) contains 21g protein and 141 calories per serving, with an RSP of £19.99.
Michelle Frost, General Manager at Mars Chocolate Drinks & Treats, said: “The launch of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars last year were one of our most successful launches to date within our protein product portfolio, and we recognise there is a huge appeal for the M&M’s brand within this market.
“The M&M’s Hi Protein Chocolate Peanut SKU was cited as the third most wished for protein bar on week of launch on Amazon, and both bars now sit with our original Mars and Snickers Hi Protein Bars in Amazon’s Top 50 best sellers in the Nutritional Protein Bar Category, signifying the key role Mars continues to have on sales and influence in the protein market.”
