Marmite has unveiled what brand owner Unilever is calling “its most decadent and deluxe spread yet” – Marmite Truffle Flavour – which is “packed with a luxurious umami flavour and decadent aroma, along with the iconic Marmite taste”.
The launch is supported by out-of-home activity, including a horse-drawn carriage tour around London to amplify the new product’s ‘posh’ credentials.
This latest variant follows last year’s Marmite Dynamite NPD.
Sophie Allan, Senior Brand Manager at Marmite, commented: “Our love it or hate it flavours from Marmite always get tongues wagging and we expect no less with our poshest-ever launch. One doesn’t need a butler for this Truffle flavour toast topper, as we’re sure it’ll appeal to even the most discerning Marmite connoisseurs.
“It provides retailers with a top-notch trade up opportunity from our Original as shoppers look to get their hands on the most luxurious Marmite to date. No matter if you love it or hate it, we’re sure this spread is set to be a jolly good talking point around the table!”
Marmite Truffle (RSP £4.50 per jar) is available exclusively in Sainsburys from now, with a further roll out nationwide in June.
