Marmite has teamed up with Tayto Group to launch a new Marmite-branded range of crisps and snacks.
Marmite Crisps (65g) and Tortillas (70g) will both be available in £1.25 sharing price-marked packs from April.
The new range delivers an authentic Marmite taste, which has been reformulated, and can be found in distinctive, black packs sporting the iconic Marmite logo.
Jolanda Wells, Licensing Manager at Marmite’s brand owner Unilever, said: “Not only will Marmite crisps be a firm favourite with Marmite fans, with a new and improved flavour profile, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not.
“We expect both the crisps and tortillas to drive trial with new shoppers in the impulse channel and give retailers a distinctive new offering on their snacking shelves.”
