Retail AI, the start-up at the intersection of onsite retail media and artificial intelligence, has appointed Mark Steven as its new Chief Executive.
Steven, an industry veteran with more than 30 years of experience in the retail sector, is former Chief Executive of Snappy Shopper. He took up the position on 8 January 2024.
Steven said: “CCTV driven AI watches for pre-determined demographic or behavioural triggers and instantly plays appropriate promotional, preventative or warning messages across the audio system.
“For instance, if an individual, considered to look under 25 by our Age-Sense module, enters a beer cave, it triggers professionally produced warning messages. This automatic and seamless process has proven to significantly minimise refusals, confrontation and incidents of aggression towards staff.
“Our innovative modules, including queue busting and proxy purchasing, are already making waves with additional modules addressing anti-theft and aggression or threatening behaviour currently in live testing on a number of Booker concept stores in Scotland.”
Co-Founder John Prendergast added: “We are thrilled to welcome Mark as our new CEO. Mark will play a pivotal role in shaping Retail AI’s future. With his wealth of experience in rapidly growing tech businesses within the convenience sector, we are confident that Mark’s leadership will propel Retail AI to new heights.”
