Maoam has announced the addition of Stripes to the MaoMix selection of fruit chews.
Stripes now sit alongside individually wrapped Pinballs, Joystixx and Bloxx, and MaoMix is available now in new look packaging. The company says the brightly coloured bags have been designed to reiterate the cheeky fun and playful nature of the brand, increase on-shelf visibility and also to strengthen its appeal amongst teens and young adults, Maoam’s core target market.
Maoam Stripes, which are also available in their own bag, are experiencing year-on-year growth ahead of the Soft and Chewy sector at 7.7%. They are the fourth highest selling hanging bag within this market and make up almost a quarter of all Maoam sales volume.
Nadia Abou-Ragheb, Maoam Brand Manager, commented: “MaoMix is recognised for offering a great mix of Maoam chews, but we wanted to ensure that when our fans picked up this pack they were able to enjoy the best of what Maoam has to offer. Now that Stripes have been added they can do just that!”
