Maoam has resurrected its 2016 ‘Full On… Till It’s Gone’ advert for a £1.5m campaign that sees the confectionery brand on TV until early October.
The ad – featuring a somewhat overenthusiastic dancer – is expected to reach 1.6 million consumers during the campaign, which highlights Maoam Stripes, Pinballs and Joystixx.
Bethan Rawstron, Brand Manager at Maoam, commented: “Since its release the advert has received a tremendous amount of love from existing fans but has also played a role in igniting the interest of new consumers.
“It perfectly captures the brand’s unique personality and its wild and quirky side. These are also reflected in the dancer and his moves, which are fast becoming iconic.
“We are very excited to see Dancer back on TV and to watch our fans respond by mirroring and redefining the Maoam moves.”
For further details about Maoam, retailers should contact the brand’s sales team on 01977 600266.
