UK spirits distributor Mangrove Global has added East London Liquor Company to its portfolio.
With a distillery in Bow Wharf, East London Liquor has achieved growth with its own distribution but now thinks the time is right to accelerate its national footprint.
One of East London Liquor’s original products is its whisky. Distilled from grain to glass in its East London distillery, the London Rye, and Single Malt Whisky fall into the ‘New World Whiskies’ category.
Nick Gillett, Managing Director of Mangrove Global, commented: “East London Liquor company has achieved great success with its no- nonsense approach to producing great liquids with real personality and identity.
“I believe the brand has huge potential and with their clear identity and competitive positioning, focus on sustainable practices and great people their alignment with Mangrove is a natural fit.”