Heineken has unveiled a new design for its premium Maltsmiths Pilsner-style lager.
The new look is available now across 6x330ml cans, 12x330ml cans and 660ml bottles of Maltsmiths.
Sam Fielding, Brand Director at Heineken, said: “Maltsmiths is the perfect gateway into craft beer – the beers are created for curious drinkers that love lager, but want an experience and a taste that’s a little bit different. The new branding reflects this positioning and offers a point of difference – ultimately driving strong sales for retailers as people trade up.”
