Malibu sharpens up for summer

Malibu cans

Malibu has introduced new packaging across its full portfolio as it attempts to remain relevant to its millennial audience.

The new, contemporary look features a bolder colour palette and font, a brighter and larger logo design and in a first for Malibu, photographic images of recommended serves on the back of pack. The simple recipes, Malibu Pineapple and Malibu Cola, can easily be recreated at home and are two of the most popular Malibu drinks.

Philip Ainsworth, Marketing Director for Pernod Ricard, said it was important to futureproof the Malibu bottle design for the rapidly increasing digital world.

“The new, sharper look will stand out more in social media images and on ecommerce, an increasingly important channel for Malibu’s audience,” he added.

For stock enquiries, retailers can email orders.uk@pernod-ricard.com.

  |    |    |  

Share on  

Read next

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.