Following a global brand refresh, Malibu rum has announced a partnership and limited-edition collaboration clothing collection with luxury streetwear brand, Aries.
A six-strong range of merchandise “brings to life the fantasy of a blended past, with references pulled across the decades, remixed to create a post-modern ideal of an endless summer”. The collection ranges in price from £40 to £1,200 and can be purchased either in Aries’ flagship Soho store, or online at ariesarise.com for a limited time only.
Commenting on the partnership, Tad Greenough, Global Chief Creative Officer at The Absolut Company, said: “Malibu has been doubling-down on spreading a summer mindset – and we’ve seen unprecedented growth as a result. We’re on a mission to accelerate our ambition – which is why we’ve embarked on an exciting global partnership strategy, that includes some rather unexpected collabs, like Aries.”
