Almost two-thirds (64%) of UK consumers favour brands that make a conscious effort to tackle climate change.
That’s according to new research from Kana Earth, which has launched a directory listing over 1,700 carbon offsetting projects.
The study also found that 69% of consumers would try to avoid buying products from brands that have a large carbon footprint and negative impact on the environment if more climate positive alternative products and services were available. Furthermore, 62% of people said that they would be willing to spend more on these climate positive alternative products and services.
Andy Creak, boss and co-founder of Kana Earth Ltd, commented: “Our research shows that the majority of people in the UK are consciously looking to buy from companies that take their impact on the environment seriously and do something about it, and they are willing to pay a premium for this. This is clearly becoming a business-critical issue for companies, but many need to show greater transparency around the impact they make on the environment, and what they are doing to tackle this.”
