Over 40% of Brits feel let down by loyalty points schemes, with 60% of shoppers carrying out their weekly food shop across multiple retailers in a bid to keep their expenditure down, according to new figures from shopping app Ubamarket.
The study shows 64% of Brits state supermarket price matching and on-shelf offers do not go far enough to alleviate their increasing food bills during the cost-of-living crisis.
Ubamarket says this trend illustrates that smaller retailers must provide hyper-personalised offers to their consumers, in order to secure their loyalty and remain competitive. In light of this, Ubamarket sais it is “revolutionising” loyalty programmes and in-store deals for convenience stores. The app can be branded to each participating retailer, and is currently integrated with Central England Co-op, EuroSPAR, and selected Budgens and Nisa stores.
Will Broome, Chief Executive of Ubamarket, said: “At Ubamarket, we believe that it is the responsibility of retailers and grocery chains to help curb the impacts of inflation on consumers where possible.
“In light of this, we’ve currently introduced initiatives with some of our partners like the Nash & Gardner’s Budgens in Islington to match inflation and discount hundreds of products on our app accordingly.”
