Unilever has kick-started the new year with the launch of four products under its Magnum ice cream brand, including a new plant-based vegan option.
Magnum Double Sunlover offers coconut ice cream, paired with a tangy mango and passionfruit ice cream swirl, and a layer of mango and passionfruit sauce – all encased in white cracking chocolate combined with crispy coconut pieces.
Magnum Double Starchaser features a double-swirled popcorn flavour ice cream and caramel ice cream, encased in a gooey caramel sauce, and coated in cracking milk chocolate with crunchy caramelised corn pieces.
Both editions are available in multipacks of three (RSP £3.99), pint tubs (RSP £3.99) and singles (RSP £2).
Magnum is backing their launch with its biggest marketing campaign to date, kicking off in April and live throughout the key summer months, with the campaign tagline ‘Pleasure is always on’. This will also be used during in-store activity and on POS materials.
Also new for 2023, the Mini Double Caramel Multipack Collection pairs Magnum’s most successful NPD and fan favourite, Gold Caramel Billionaire, with its first-ever Caramel Almond product. The Mini Caramel Almond flavour offers velvety vanilla ice cream and gooey salted caramel sauce, encased in Magnum’s cracking chocolate with crunchy caramelised almond inclusions.
The Magnum Mini Caramel Collection is available in multipacks of six with an RSP of £4.50.
It, along with the rest of the Magnum Minis range, benefits from refreshed packaging for 2023. This emphasises the brand’s premium credentials, supporting Minis’ stand-out on shelf, as well as including a new front-of-pack calorie callout.
Rounding off the new launches is a plant-based option which hits shelves in time for Veganuary. The Vegan Raspberry Swirl contains a velvety raspberry ice cream with swirls of tangy raspberry sauce, dipped in cracking Magnum Vegan chocolate. It comes in multipacks of three, RSP £3.99.
